For investors

ESI is building the personal decision layer.

AI-powered guidance across education, career, money, health and life — increasingly personalised to each individual.

75K+ — Monthly organic users

Near-zero — Paid user acquisition

First paid transactions — Already completed

1 founder — Built the core platform

137K+ pages crawled by Google — distribution infrastructure, not the traction headline.

Built largely by one founder before graduating from BITS Pilani.

View pitch deck Speak with founder View product

Why now

AI is finally capable enough

to reason across complex personal decisions.

Personal data is increasingly digital

but fragmented across platforms.

Search is becoming answer-led

making persistent context and a direct user relationship more valuable.

ESI already has the distribution surface to build on.

Organic distribution is already working.

ESI grew from search and useful pages — not from a paid funnel.

Google Search Console · Web search · 1–7 August 2026

75K+ — monthly organic users

11M+ — monthly search impressions at current GSC run-rate

2.2K → 3.3K — daily clicks across this Search Console window

137K+ pages crawled by Google sit underneath this engine — the inventory Google already knows, not a substitute for users.

The problem

Information is abundant. Personal guidance is not.

Education → Career → Money → Health → Life

The missing layer: Who am I? What is happening? What should I do next?

What ESI is building

The ESI ecosystem

The world. Content · Tools · Calculators · Directories · Opportunities · Data

My ESI — Your context.

You. Goals · History · Preferences · Documents · Decisions · Outcomes

ESI Next — Your personal intelligence.

What next. Understand · Compare · Recommend · Act

Everything ESI knows about the world + everything you permit ESI to know about you.

Already built. Already being used.

Search is our built-in acquisition engine.

High-intent search → Content / Tools / Directories → Immediate utility → Ask ESI → My ESI → More context → Better ESI Next answer → Repeat usage → Subscription / transaction

Search is the acquisition layer.

Personal intelligence is the retention layer.

One Decision Ripple

Can I afford a ₹1.5 crore home?

An EMI calculator answers one number. ESI looks at the decision.

Cash

What happens to liquidity?

Career

Can I still afford to change jobs?

Investments

What gets liquidated?

Insurance

Does protection need to increase?

Retirement

Does the goal move?

Family

What other commitments matter?

One decision. Your whole context.

Monetisation is early. Willingness to pay is already visible.

Monetisation has not had mindspace. There is no campaign, no conversion team, and no funnel. People still paid — on esi.in and through Amazon.

Direct checkout

Organic visitors used a free ESI utility, then completed Razorpay payments — including ₹89 resume tools and a ₹599 product.

Affiliate

Others bought STEM kits and gadgets on Amazon through ESI. Small commissions followed, unforced.

No sales team.

No paid acquisition.

No mindspace on monetisation.

Yet money already moved.

The amounts are not the story. Two paths opened before we built either of them.

The economic engine

Acquire — Free

Search · Content · Tools · Directories

Retain — My ESI + ESI Next

Persistent context · Decisions · Scenarios · Monitoring

Monetise — Subscription + high-intent transactions

Personal intelligence, reports, and products people already pay for.

Organisations → Education · Employers · Institutions · Partners

Context compounds

What you tell ESI

Goals · Resume · Preferences · Documents

What you do

Search · Compare · Save · Ask · Calculate

What you connect

Financial · Career · Health · Other permitted data

What happens

Choices · Outcomes · Changes over time

Your evolving personal context

ESI Next gets more useful over time.

A generic AI knows your prompt. ESI's ambition is to understand your context.

Context is permission-based, reviewable, explainable, and deletable.

Live versus next

Live

Next

75K+ monthly organic users. Built largely by one founder.

Vyom Vyas. BITS Pilani — B.E. Electrical & Electronics, M.Sc. Mathematics, Minor in Data Science.

Largely built by one founder. Started during the final semester and a mandatory internship.

Product · Frontend · Backend · AI · Cloud · SEO · Analytics · Deployment

No development agency. No large engineering team. No large marketing budget.

What we have not built yet

We do not yet have a mature acquisition team, conversion engine, sales organisation or optimised monetisation funnel.

The current traction happened before those existed.

Why raise now?

Product

The ecosystem, My ESI and ESI Next already exist and are used.

Engagement

Organic monthly use is already at a scale most products buy.

Monetisation

Checkout and affiliate already happened. The funnel is not yet built.

GTM

Search already acquires. Capital turns that into a repeatable business motion.

Team

The next chapter needs more than one founder can carry alone.

The question is no longer whether ESI can be built. The opportunity now is to see how large it can become.

Raising our Angel Round

ESI is currently speaking with angels and early-stage investors for its first external round. Valuation, instrument and allocation are shared privately with identified investors.

Request investor deck Speak with founder

What next

75K+ people are already finding ESI. Now we are building the reason they stay.

Search helped us find information.

AI helped us ask questions.

ESI wants to help us decide what next.

ESI — Explore. Select. Innovate.