Protection when the decision needs it.
Life, health, or motor cover can matter inside a larger decision — a home, a family change, a job. An insurer can be an option at that stage. ESI does not solicit a product from private health or family context.
Organisation role
Explain cover, compare at a general level, and offer a clearly disclosed next step. Intermediary or solicitation status is not assumed.
Participation formats
Designed to support information, a tool, a listing, a comparison, an offer, an application, an introduction, a booking, or a transaction where that format is actually implemented. Payment does not turn an option into “best for you”.
Data and user control
Introductions are user initiated. Sharing is limited to what that action needs. The person sees why an option appeared and chooses whether anything is shared. My ESI stays with the person.
Cover can be explained and compared at a general level. Product solicitation waits for the right operating framework.
Elevate. Scale. Inspire.