Be useful at the moment of need.
ESI connects organisations to relevant moments in real user journeys. People come to ESI to make decisions. An organisation can participate when its capability belongs there.
The journey
Explore, understand, compare, decide, act, review. ESI Connect is the bridge from decide to act. An organisation belongs at the stage where its capability answers the question the person is actually asking.
- Explore
- Understand
- Compare
- Decide
- Act
- Review
Where participation can belong
Education and career are the deepest today. Money, home, health and business sit beside them. Introductions are user initiated.
Data and user control
Introductions are user initiated. Sharing is limited to what that action needs. The person sees why an option appeared and chooses whether anything is shared. My ESI stays with the person.
Elevate. Scale. Inspire.